The Project

Tracing a line between the roots and the new faces of music, Ceará Original Soundtrack is a project for the diffusion of the contemporary production from Ceará, that has revealed new talents in the national panorama and who are ready to represent the Brazilian cultural diversity abroad as well. The aim is the increment of music production with a view to reaching new markets and strengthening the independent and quality production.

In its first action, Ceará Original Soundtrack consists of a promotional CD that is distributed free of charge within national and international music events, besides a promotional flyer and the project’s hotsite. The pre-launching took place in February at Porto Musical, international music conference in Recife, Pernambuco. The album contains a sample of the work of 16 artists/bands, with the presence of traditional groups, going through pop, rock, electronic music, hip hop and other contemporary trends.

The graphic conception translates an integration of visual elements of the culture from Ceará and modern design, found in the work of plastic artist from Ceará Hélio Rola – who develops a dialogue between traditional techniques and new languages, such as xylography and pop art – the inspiration for the conception of the project’s communication pieces.

Ceará Original Soundtrack is a collective effort from artists, producers, entrepreneurs, and institutions for the promotion of contemporary music from Ceará. The proposal arose from Sebrae Ceará – Núcleo de Cultura e Negócios (Culture and Business Centre), Gerador Cultural and Prodisc – Ceará Disc Producers Association, and has the support of CD+, Ararena Estúdio, Pró Áudio, Wave Media, Oktiva.Net, Budega, Chico Neto Design com Astúcia and Midiamix.

For interview and contacts:

Thaís Aragão
Journalist, Ceará Original Soundtrack
info@cearaoriginalsoundtrack.com

[55-85] 8893.6482 * 3271.2041
Caixa Postal 52869 * CEP 60151-970
Fortaleza, Ceará, BRAZIL